Nike’s recent push in basketball, with an increased focus on promoting the sport, may be a game changer for the WNBA. In January 2024, Nike announced a multi-million-dollar commitment to boosting grassroots and professional basketball, with an emphasis on supporting women’s sports Source . This initiative could provide the WNBA with increased visibility and resources, further solidifying its place in the sports landscape.
On the management side, the WNBA is experiencing a reshuffle of leadership roles, with several teams seeking new general managers. With multiple vacancies, candidates such as former players and assistant general managers are being considered to help steer the league’s future Source. The ongoing GM search is poised to shape the upcoming WNBA season, as new leaders bring fresh perspectives to their respective teams.
Women's Sports Coverage 