In October 2024, Nike Inc. reinforced its commitment to basketball by extending its partnership with the NBA, WNBA, and NBA G League through 2037. This 12-year extension grants Nike exclusive rights to design and manufacture on-court uniforms and apparel for these leagues, solidifying its position as a leader in global basketball NBA
This strategic move aligns with the WNBA’s recent surge in popularity. The 2024 WNBA season achieved record-breaking viewership, with an average of 657,000 viewers per game—the highest in 24 years Sports Business Journal
Additionally, the WNBA Finals attracted 2.15 million viewers for Game 5, marking the most-watched Finals game since 1999. Reuters
Nike’s investment is expected to further elevate the visibility and growth of women’s basketball, capitalizing on this momentum.
Women's Sports Coverage 